Blockchain and crypto services
The following are the main components of our offer for companies looking to participate in the current blockchain revolution:
Smart contract development - Ethereum and layer two blockchains (L2)
Consulting and tokenomics design
NFT-supported or fungible token-supported decentralized autonomous organizations (DAOs)
NFT projects - design, building generative graphics for tokens, NFT smart contract, web 2.0 assets supporting the project
dApps development
(decentralized applications)
Marketing communication with blockchain and crypto community
What kind of Web3 project are you thinking about?
We can talk about every one of the subjects below for hours. Chances are that idea that is growing in the creative department of your brain belongs to one of the following categories.
Web 3
Term coined by Polkadot founder and Ethereum co-founder Gavin Wood in 2014 to describe the idea for a new iteration of the World Wide Web which incorporates concepts such as decentralization, blockchain technologies, and token-based economics.
Brainstorming the next iteration of web
Ideating new blockchain solutions is a complex and multidisciplinary process that calls for different types of experts: developers, game theory experts, economists, and even psychologists. You have to think far beyond your product’s technological and programming aspects. Designing effective tokenomics (economy, supply, and demand mechanisms of your token), decentralization, user incentives, and predicting negative contingencies of designed systems are essential to building blockchain projects.
Smart contract development
Sooner or later, everything you want to build in the Web3 world will include smart contract development. In blockchain development, we can rely on a vast pool of open-source software and solutions that can be rebuilt and adapted to specific business needs. What is very specific about building new crypto products is that the conceptualization of problems to be solved and the quality assurance and security stages are paramount to the project’s success.
A smart contract is the simplest form of decentralized automation, and is most easily and accurately defined as follows: a smart contract is a mechanism involving digital assets and two or more parties, where some or all of the parties put assets in and assets are automatically redistributed among those parties according to a formula based on certain data that is not known at the time the contract is initiated.
Vitalik Buterin, Ethereum Founder
Decentralized application development (dApps)
dApps, or decentralized applications, are open-source applications that are underpinned by smart contracts and operate on a peer-to-peer network of servers. These applications pivot around various blockchains – such as Ethereum, Binance Smart Chain or higher layers of the Ethereum ecosystem – L2 (Layer Two). dApps are composable, which means that when we’re building them we have to remember that our solution might or even should be a part of a bigger set of crypto building blocks that are interoperable in a broader blockchain services network.
Building Decentralized Autonomous Organizations
DAOs are a new way of organizing human efforts and aligning incentives of people who don’t even have to know each other. Basic building block of DAO is a smart contract living on a blockchain that is issuing some kind of token. Holders of this token (a certain amount of it) are members of the organization and usually have voting power over it. Therefore DAOs always have internal capital; that is, a DAO contains some kind of internal property that is valuable in some way, and it has the ability to use that property as a mechanism for rewarding certain activities.
Non Fungible Tokens
This specific type of cryptographic token has been all the rage for the last 12 months. Seeing through the hype, we can clearly distinguish a set of functions that NFTs can provide. The list is certainly not exhaustive, and new applications will emerge over time:
- The opportunity to own unique items in the gaming world and metaverse.
- The only indisputable proof of the authenticity of an artwork.
- A deed to real property or another physical object.
- NFT as a ticket.
- Membership card in the form of NFT.
- Token as a certificate of originality of a given idea or solution.
- A way to monetize (royalties) the work of creators, artists.
- NFT as a souvenir.
How to effectively communicate with the crypto audience? How to communicate blockchain subjects to normies?
The marketing of crypto projects is different for two main reasons:
1. the rules and regulations that apply to all major ad-serving platforms and social media platforms
2. the high level of complexity, novelty, and intellectual challenge that most crypto projects entail
Successful execution of a campaign for NFT, crypto product, or even some new blockchain-based feature of your offering needs a specific mindset. You need people who understand technology well, can explain complex problems visually and narratively and are knowledgeable about regulations and platform policy. On top of that, we must remember that the key to success in crypto is community outreach and engagement with the right influencers. Add some creativity to the mix, and you’re good to go. We will provide you with this hard-to-come-by skill stack.
Stages of successful building for Web3
1
Conceptualization of product or service
2
Designing tokenomics and value generation of the project
3
Developing smart contracts for the project
4
Developing dApps and traditional web applications supporting your blockchain innovation
5
Communication of your project to stakeholders and the crypto community as well as people that are not crypto-native
Key success factors of crypto projects
Multidisciplinary approach - a team of differentiated specialists
UX - how hard is it to use - the main question for crypto projects now is Gas fees, threshold and obstacles to buy your token, etc.
Network effects-first thinking - more users lead to more value of the network
Understanding of incentives - why people use it, what they get in return
IT Security and Auditing - security first approach, external auditing teams Tokenomics design - Utility, Value
Legal factors - especially financial regulations, compliance with local and target-market regulatory systems
Decentralization - what is its role in your project, and how can you advance decentralization?
Community - how to build it, maintain, and engage with the product that you’re building
From our blog
Browse articles to learn about our approach to software and product development. We share expert knowledge and tons of helpful tech tips.
What can we do for you?
Talk to us about your project and let's start building it together!
