MAP Media Audit Platform
Real-time media auditing solution
MAP is an innovative solution created to revolutionize media auditing. Made for media buyers, it allows clients to optimize campaigns and make well-informed marketing decisions. Thanks to dedicated tools, users can monitor campaign scoring, conduct campaign quality assurance evaluations, and access unique reports containing readable KPI visualizations. What is unique to MAP is that it scores media based on their performance factors rather than simply the price. Develtio's team was asked to help with the effective automation of the MAP services and to create a user dashboard with marketing data visualization.
MAP is the solution that supports the optimization of media and the improvement of advertising results. It analyzes campaign settings and visualizes the outcomes in the user dashboard, allowing clients to monitor relevant statistics. MAP’s algorithm facilitates the creation of real-time campaign performance KPI scores. Moreover, the tool explains the criteria for the given score and provides suggestions on improvements needed to reach defined KPIs. Google BigQuery is the tool of choice for this web app’s data analytics – it’s a multi-cloud data warehouse created to process large data sets. We aimed to develop a flexible and scalable product, so we coded the platform’s back-end with Symfony and decided to go with React for front-end development.
We’ve been working closely with the client on the project’s design and implementation of provided wireframes. We wanted to ensure clarity and readability of visualized results of the performed media analyses. Our goal is to make it easy for the user to quickly browse through the ready-made reports and datasets.
Scope of work
- Back-end and front-end development
- Design assistance
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