A design that sticks
TCM is a market-leading adhesive tape manufacturer based in Poland. We enjoyed this project thoroughly as it pushed us towards uncharted waters – we got a chance to build a user-friendly… tape creator. The introduction of the new feature, along with the website’s layout redesign, was instrumental to TCM’s plans to boost growth and increase the conversion rates, thanks to a more streamlined process of handling orders.
The TCM’s tape creator is a brilliant, multifunctional tool that allows clients to apply their visual personalization to the selected adhesive tape type. The design options are nearly limitless – the client can pick a color and font type, use a pre-defined graphic template, and upload their logo or any other visual asset to be placed directly onto the tape. Once the design is ready, the product can be added to the basket and conveniently ordered in one streamlined process. In addition, the introduction of the tape creator drastically reduced the number of contact attempts with the client support team. It also allowed for smooth website integration with the company’s own manufacturing system.
The e-commerce section of the website was created with the WooCommerce platform.
Our design target for this project was to implement a modern-looking layout with key visuals kept intact. Our top priorities were readability and ease of use – that is why we decided to use graphical assets colored in uplifting shades of red and yellow and black typography contrasting against a bright white background.
The website was built per RWD standards and adjusted to work seamlessly on mobile devices and various viewports.
Scope of project:
- UX/UI design
- SEO optimization
- Content generation
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